Today's customers not only appreciate a large product selection, but also want to be able to freely choose their payment options. This article explains why it is important for online merchants to offer the most common payment options and why this has an impact on the conversion rate.

To know the ratio of your visitors who have made a purchase, you can calculate the Conversion Rate. There are different formulas available for this purpose. We will present them to you in this article.

Behavioral targeting is a powerful tool for creating personalized messages that attract new customers and help you retain your existing customers. Learn how it works and how you can integrate it into a personalization strategy.

As with all other shop systems, Shopify also incurs costs for online merchants. Shopify costs start with the monthly basic fees and extend to the transaction fees as well as the costs for apps and integrations. We will give you an overview of all possible Shopify costs that come your…

Opt-in email strategies present significant potential for personalization because it provides you with more accurate information about your target audience. Learn to apply this option for effective communication that will attract and retain customers and increase your company's sales.

You need a solid foundation to develop an effective upsell strategy. This requires a careful analysis of the available information. But it's worth it! That's because strategic upselling can significantly boost your business and help you cultivate customer loyalty.

The payment options for your online store should match the preferences of your customers. However, managing multiple platforms can be a daunting task. Find out how you can increase revenue and conversion rates by centralizing payment processes with Shopify Payments.

66% of the EU population shops online. You can also participate in this market, but you should improve your online store for higher profits. Implementing a cross-selling strategy is ideal for increasing your sales. With this guide, you can configure it yourself.

Often the simplest solutions are the most effective. If you want to increase the value of your sales, it only takes a few small adjustments to get amazing results. Upselling is a very effective strategy, and you can easily implement it with these 9 tips.