E-Commerce Blog
Trust is elementary for the success of an online shop. Only when there is trust the visitor will place an order. But how does trust arise on a psychological level? The "Integrative Model of Organisational Trust" provides online merchants with a tool for a understanding of customer trust.
You want to reduce shopping cart abandonment in your online shop by up to 30%? In just a few minutes, uptain is configurated and ready to go - without IT and design knowledge! Just follow the compact instructions to reduce the abandonment rate and also get valuable tips for our…
It is an ongoing argument: Should vouchers be used or not? But one thing is for sure: Vouchers are well received and represent a strong incentive to buy. However, there is only one target group with which online shops use vouchers profitably: Price-sensitive shopping cart abandoners. Learn how to make…
You want to reactivate shopping cart abandoners with the help of emails and are wondering which legal regulations take effects here? Since email addresses fall under personal data, the GDPR also plays a key role in shopping cart abandonment emails. We will show you exactly what GDPR compliant solutions for…
Exit Intent Popups are the tool of choice when it comes to onsite conversion optimisation without affecting the user experience (UX). The reason for this is the user friendly mouse-out trigger. Find out what you can use Exit Intent Popups for in online shops - both on desktop and mobile…
Convert unknown visitors into known newsletter subscribers and ultimately paying customers: The acquisition of qualitative newsletter subscribers is a profitable business for online shops, because newsletters are ideal for convincing undecided visitors to buy from your online shop in the long term. We show you how to generate these valuable…
The peak-end rule, which comes from psychology, gives answers to the question of memories: What do we remember when we think of an event or experience? The finding of the peak-end rule, according to which we especially remember high points and end points, has some consequences for ecommerce.
The EU Payment Directive PSD2 confronts online shops with new challenges. Online payments are to be more strongly protected by it. At the same time, numerous new error messages in credit card payments lead directly to shopping cart abandonment. So the current challenge is: How do online shops legally win…
