E-Commerce Blog
While ecommerce returns are an advantage for the consumer, they often have negative economic consequences for the online shop and are one of the biggest challenges for online merchants. To effectively reduce returns in the long term, proactive and reactive returns management can help.
How do online merchants set the right incentives to offer customers the best possible added value and thus significantly increase sales? Read the answer in this blog post.
For an online shop, the shopping cart is an elementary and at the same time critical component of the purchase, because it is the link between the product selection and the checkout. Since most shopping carts in online retail are abandoned, it is worth taking a closer look at the…
If online shops do not generate any visitors, this ultimately means no revenue. Traffic is thus essential for the long-term survival of a successful online business. As an online merchant, the central question is always: How do I get more visitors to my website?
Multichannel sales offers the opportunity to connect the offline and online worlds. These are the 5 biggest challenges in multichannel sales and the solutions.
Don't wait until customers approach you with wishes, needs and questions. Proactive service satisfies potential customers in advance, creating moments of surprise that increase customer satisfaction and loyalty.
Verlassen Besucher einen Online-Shop, ohne weiter im Shop zu stöbern, wirkt sich das negativ auf die Conversion Rate aus. Eine hohe Absprungrate in Online-Shops geht zudem meist mit einer geringen Zufriedenheit der User einher. Erfahren Sie, wie Sie die Absprungrate senken und Besucher im Online-Shop halten!
If a shop is too slow, the consequences can be far-reaching, because while the loading time increases, the customers' patience decreases. Eventually, the customer abandons the cart and possibly switches to the competition. A high bounce rate is the result of poor page speed. Reason enough to solve the problem!
Incomplete orders exist in every online shop. If online merchants don't take care of them, it can have serious consequences for the business - both in the short and long term. If customers fill the virtual shopping cart but abandon the purchase shortly before completing it, you should act! Learn…
Well considered customer segmentation has a lot of advantages in e-commerce and can help to make marketing measures much more efficient! We take a look at the advantages of creating different customer groups and which customer groups actually exist in online shops.
